Manuscripts
Campaigns - "Pick up the World"
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Campaigns - "Your World. It's All Here"
Manuscripts
Approx. 10 items: mailers, forms, stationary, business reply cards, etc. for LAT. One issue of Among Ourselves, 2/1990.
mssLAT
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Departments - Production - Automation
Manuscripts
Approx. 45 items. Materials include: various memos, employee bulletins, media articles, and Among Ourselves coverage of innovations in the production department of LAT, including high speed photo-composition equipment.
mssLAT
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Los Angeles Times records
Manuscripts
Approx. 20 items: a variety of promotional items trumpeting the "faster format" LAT, which was introduced late in 1989, including: sports hat - "Good News (LAT)" ; blue frisbee (same logo) ; tee-shirt (same logo) ; balloons ; rack cards; and internal promotional items.
mssLAT
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Campaigns - Rack cards
Manuscripts
2 sheets of rack card material and two short notes related to use of rack cards and outdoor posters in 1938. J.E. MacIntyre, Promotion Mgr. of LAT, is mentioned.
mssLAT
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Orange County - letterheads
Manuscripts
Examples of letterhead stationary and envelopes, plus an LAT "Promotion Request" from, a mailing list and a Promotion Work Order form (filled in).
mssLAT
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Letterhead Samples
Manuscripts
Approx. 26 items. Several duplicate examples of LAT stationary and envelopes with letterhead. Also, a 1987 letter regarding the finding of a specimen of 1913 LAT letterhead, which is attached. 5 copies of a form letter from Times-Mirror to LAT, dated 3/12/1919, with instructions regarding use of uniform letter formats across all departments. Also one business card for "LaRue Prior - Assistant Manager, Telephone Sales Division..."
mssLAT