Manuscripts
Classified Advertising - Memoranda and Essays
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Classified Advertising
Manuscripts
Approx. 25 items: memos and other material related to LAT classified advertising.
mssLAT
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Classified Advertising
Manuscripts
Approx. 50 items: letters reponding to complaints about various aspects of LAT advertising, from content to cost. Most of the response letters were signed by Don Dlark and Paul Mahoney, assistant classifeid advertising directors, and by Vance Stickell, VP of (Advertising) Sales.
mssLAT
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Classified Advertising - General Weekly Bulletin
Manuscripts
Approx. 20 items: a collection of weekly bulletins produced by the Classified Advertising Department of LAT.
mssLAT
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Departments - Classified Advertising - Articles
Manuscripts
Approx. 30 items. Material includes: articles from Among Ourselves and LAT on history of ads in LAT, ad milestones, automation in advertising,; singles ads in LAT, 1986.
mssLAT
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Merchandising
Manuscripts
Approx. 25 items: memos, reports and promotional material related to LAT market research, advertising and sales efforts. Folder originally noted "from VS's desk."
mssLAT
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Display Advertising
Manuscripts
Approx. 25 items: memos, letters, an organizational charts, a job description. Notable items: multi-page collection of organizational charts (spiral binding removed, blue covers), titled "Los Angeles Times Display Advertising Department - 'Functional' Organization Chart, 1958."
mssLAT